Marketing is an important part of any farm business whether rural or urban. It can be intuitive, strategic, an afterthought, or everything in between. Hear from Andy Friedberg (Aluma Farm) and Ilana Richards (Levity Farms) about how their farm models have incorporated innovative, equitable, and fun ways to engage their customer base based on their sales goals and farm models. Paula Seville, Director of Sales and Marketing for Fresh Harvest (Atlanta, GA) will share her insight and expertise on identifying sales channels, email marketing, activating your current customer base, and marketing through wholesale sellers. Session topics include: weekly communications and time management, automated emails, social media, sliding scale models, and understanding the ‘essential’ communications needed for your customer base.